Its code name is as minimalistic as its design is plain. We are talking about the r5.5. It comes from the Jasper Morrison Design Studio, which was honoured with the Product Design Award 2010 at the International Forum Design (IF). Basically, the r5.5 takes advantage of all the potential that ceramic has to offer in creating a totally integrated watch that is reduced to its purest function. Under a flat sapphire crystal, three geometric white hands move around a black sun-brushed dial with white time markers, all contained in a square case with softened edges that blends seamlessly into the mat black ceramic bracelet whose links decrease in size as they perfectly envelop the wrist. We cannot say less—or perhaps we actually say more by saying less.





Rado has also gone straight to the essential with its chronograph, which features three hands, two counters, date at 3 o’clock and slightly curved, rectangular ceramic push pieces. One concession has been made, however, and that is for the colour. One of the chronograph models has forsaken black to offer a dial in electric blue with chronographic hands in red or orange. All models are equipped with a quartz movement and are available in one unique size.


Source: Europa Star April - May 2010 Magazine Issue