On the occasion of the prestigious US Open, the fourth Grand Slam tournament of 2011, Audemars Piguet reveals that the world number one tennis player, Novak Djokovic, becomes a brand Ambassador for the watch manufacturer.

Novak Djokovic, who is enjoying an exceptional season in 2011, is thereby proudly joining the brand’s team of ambassadors which notably includes a number of famous sportsmen including Michael Schumacher, Leo Messi, American basketball star LeBron James, cricket legend Sachin Tendulkar and golfers Lee Westwood and Rory Mcllroy.

A man of simple and modest tastes, Novak Djokovic is nonetheless a genuine aesthete with a particular penchant for the refinement of the timepieces made by the watchmaker from the Vallée de Joux. It was thus entirely logical for Audemars Piguet to set the seal on this friendship with the extraordinary player.

It all began several months ago, when he paid a discreet visit to the watch company that is still in the hands of the founding families. During his visit, Djokovic expressed his admiration for the brand’s latest watches in glowing terms after visiting the workshops in Le Brassus, stating how he had been deeply impressed by “the beauty and the complexity of the movements” produced there.

“I have discovered a new passion for fine watchmaking and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet”.

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