Physical stores, website with e-commerce functionalities and now also a mobile website with m-commerce

The Amsterdam-based Ace Jewelers was the first luxury jeweller in The Netherlands to launch a classic eCommerce website in 2008. During the Emerce eRetail 2011 event in Bussum, Ace Jewelers’ CEO, Alon Ben Joseph, announced that they were developing a full multichannel strategy for their business. Today Ace Jewelers is the first jeweller to launch a unique and separate website with mCommerce functionalities with full check-out possibilities.

First Digital Jeweller

Selling jewellery and watches via internet is still considered ‘not done’. Although Ace Jewelers has been online since 1998 and was the first Dutch authorised jeweller with an eBoutique in 2008, not all suppliers support eCommerce. The founder and CEO of Ace Jewelers, Mr. Alon Ben Joseph, says: “We do not think that the market of luxury retail is for pure players, etailers without physical stores. We truly believe in multichannel, classic retail with eCommerce. Last year we sold more than ten per cent of our annual turnover of 4.8 million Euro via our website.”

First jewellers mCommerce website

The new mobile website of Ace Jewelers is compatible with any tablet or smartphone and works on all operating systems, such as iOS, Android and BlackBerry. Ace Jewelers is the first jeweller that offers all sales channels for its customers. “We think that it is essential in the luxury industry that you can serve your customers in every (modern) way possible. It is very easy just to receive an existing website to a smaller screen and call it m-commerce. But, we built a truly independent platform for our mCommerce activities and therefore call ourselves a real multichannel retailer,” says Ben Joseph.

Qweery Search & Navigation

The Dutch company Qweery, a specialist in Instant Search & Navigation and also winner of the Dutch “Thuiswinkel Innovation Award 2011”, developed the mobile site for Ace Jewelers. The Managing Partner of Qweery, Mr. Ramon Cohen de Lara told us proudly: “We started our great partnership with Ace Jewelers at the beginning of this year, when we implemented the search engine on Ace Jewelers’s regular website. As Ace Jewelers loved our technique and partnership we teamed up again to build the first mobile luxury jewellers webshop in The Netherlands.”

When a consumer types in the URL http://m.acejewelers.com the automatic selector will decide what device is being used (desktop, laptop, tablet or smartphone) and will automatically be presented with the matching webshop: the eCommerce or the mCommerce version.

Ace Jewelers

Ace Jewelers is a family company founded by David Ben Joseph in 1975. Father David runs Ace & Spyer Jewelers on Koningsplein 1 and brother Amir runs Ace Trends in the Leidsestraat 21, both in the center of Amsterdam. Since 2003 Alon Ben Joseph (31) runs Ace & Dik Jewelers on the Van Baerlestraat 46 and the eBoutique AceJewelers.com. The total group turnover target is 10 million Euros in 2015. “With this new mobile webshop and our 360 degrees multichannel strategy we are confident we will succeed,” says Alon Ben Joseph.