Nine-times rally world champion Sébastien Loeb is the latest high-profile sports personality to join the circle of Richard Mille ambassadors. The 38 year-old Frenchman has amassed 76 victories and 112 podium finishes en route to his record-breaking nine world titles.

Not content with his resounding success on dirt tracks, Loeb has also branched out into circuit racing, competing in the Le Mans 24-hour race in 2006, where he came second in a Team Pescarolo prototype. Having created Sébastien Loeb Racing in 2011, the team will compete in this year’s FIA GT Series with two McLaren MP4-12C GT3 cars. Sébastien will also compete in the GT Sprint Series as well as in four rounds of this year’s World Rally Championship (WRC).

Sébastien Loeb is the latest ambassador for Richard Mille watches

As with all Richard Mille ambassadors, Loeb will put the brand’s high-tech timepieces to the test in the extreme conditions under which competes, since he will always wear a Richard Mille timepiece while competing.