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HKTDC launches Timepiece Extravaganza in parallel with Hong Kong Watch show

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February 2013


Building on the success of the World Brand Piazza, the Timepiece Extravaganza is intended as an independent event that will run in parallel with the Hong Kong Watch and Clock show, which will be held from 4 to 8 September 2013 at the Hong Kong Convention and Exhibition Centre.

The new exhibition will include thematic zones such as the Renaissance Moment, dedicated to the best of European style, Chic & Trendy for fashion brands and the World Brand Piazza for high-end luxury brands.

The Hong Kong Watch & Clock Show, which serves the biggest import market for Swiss timepieces and the second biggest exporter, attracted over 17,500 buyers from 91 different countries last year. (See our report here). It therefore offers brands an excellent platform for gaining or increasing awareness in this important market.

The Timepiece Extravaganza, which will be supported by the activities familiar to (and much appreciated by) visitors to the show, such as product launches, watch parades and workshops, can only increase the appeal of the exhibition even more.

For further details on this new event, please visit www.hktdc.com/hkwatchfair/te.