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Three New Linea Models by Baume & Mercier

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February 2013


These interchangeable bracelets have broadened the creative horizons of this collection: now every Linea owner is free to reinvent herself as many times as she pleases.

To keep up with this season’s most sought after colours; we joined forces with the Canadian actress Emmanuelle Chriqui to create an assortment of three models featuring braided lambskin straps in the 2013 Spring-Summer colours. We wanted to find just the right formula to bring a “fashion forward” dimension to these simple, delicate watches, allowing women to synchronize their style with their mood at whimsy.

New Limited Edition Linea Models for Spring/Summer 2013
New Limited Edition Linea Models for Spring/Summer 2013

The actress, particularly known for the series Entourage and The Mentalist, appreciates “the simple things in life”. She is a perfect embodiment of the natural elegance and refreshing spirit of “seaside living” that the Linea collection represents.

Linea 10115: 2013 Spring-Summer Limited Edition

Both unique and manifold, the Linea watch, available in a perfectly-proportioned 27mm diameter with a quartz-movement, is worn on an orange hand-braided lambskin strap. This shade was chosen as part of the trendbook for the 2013 Spring-Summer season. It promises to delight women and bring a new dimension to this subtle, feminine jewellery watch. This timepiece in polished, satin-finished stainless steel, featuring a mother-of-pearl dial with touches of sky blue, is extremely versatile, as shown by its interchangeable straps.

Linea 10116: 2013 Spring-Summer Limited Edition

With interchangeable straps, the Linea revels in its whimsy and becomes a fashionforward accessory. This watch features a quartz movement, a mother-of-pearl dial with touches of sky blue, riveted indexes and an undeniably stylish beige handbraided lambskin strap.

Linea 10117: 2013 Spring-Summer Limited Edition

This fresh watch featuring an immaculately white hand-braided lambskin strap is a timepiece made to defy the passage of time: perfect for the woman searching for a watch that appears to be in full bloom on the wrist. Delicate and versatile in its design and easily transformed on a whim, this watch is also incredibly easy to use. With its quartz movement, there are no worries when it comes to setting the time, and setting its interchangeable strap in place is amazingly simple. The white motherof-pearl dial with delicate touches of sky blue can be worn on a white strap, available for the 2013 Spring-Summer season.

Source: EBPR for Baume & Mercier