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Maurice Lacroix on track with new advertisement

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April 2013


Since last week, a locomotive emblazoned with a giant Maurice Lacroix advertising visual has been criss-crossing Switzerland’s dense railway network. It will travel across Switzerland over the coming year as the first locomotive on the Swiss railway network to feature a Swiss watch brand.

The Swiss locomotive with Maurice Lacroix advertisement
The Swiss locomotive with Maurice Lacroix advertisement

The brand’s managing director, Marc Gläser, had the pleasure of accompanying the engine driver as the train pulled into platform 18 in Zurich main station last week to present its new paintwork. In the finest traditions, the locomotive was christened with a bottle of champagne before being put into circulation.

“With this action, we aim to increase awarness of the Maurice Lacroix brand throughout Switzerland and strengthen its positioning,” said Marc Gläser.