Less than a month after announcing that James Blunt is wearing a Terrascope timepiece in the debut video from his new album, JeanRichard now follows up with the news that up and coming British singer-songwriter Alex Hepburn also features the brand in the video for Miss Misery, which will be released this month.

JeanRichard’s Philosophy of Life thus seems to favour associations with musicians for promoting awareness of the resurgent brand, in addition to eclectic partnerships that include sponsoring a rugby team, a tightrope walker and an heroic airline pilot, amongst others.

With 12 million views for Alex Hepburn’s debut video Under, JeanRichard is no doubt hoping a similar success for the video featuring its timepiece will further increase awareness of the brand among those who appreciate fine music.