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Raymond Weil unveiled as Official Timing Partner of The SSE Hydro

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October 2013


Glasgow’s newest purpose-built music venue, The SSE Hydro, opened on 30th September with a concert by one of Scotland’s most famous musicians, Rod Stewart. Music-loving brand Raymond Weil is the Official Timing Partner of this exciting new venue.

Raymond Weil unveiled its prominent positioning as the Official Timing Partner as part of its three-year partnership with The SSE Hydro through a highly visible and impactful campaign based around time. The brand’s maestro clocks were positioned throughout the arena while a unique countdown clock was revealed around the bowl of the arena just five seconds before Rod Stewart appeared on stage. In addition to extensive digital display advertising throughout the venue, Raymond Weil crowned its celebration with a unique projection of its latest freelancer timepiece, which wrapped around the new purpose built music arena and could be seen from as far as 20 miles away.

Raymond Weil's in-venue advertising at the SSE Hydro in Glasgow
Raymond Weil’s in-venue advertising at the SSE Hydro in Glasgow

“Music and watchmaking have a lot in common, whether it is the inspiration that comes from the artist or designer and watchmaker and the precision needed to achieve the highest of standards,” said Olivier Bernheim, CEO & President, Raymond Weil. “This partnership is the second music arena partnership that we have secured over the past six months following London’s iconic music venue – The Royal Albert Hall. We are sure that our partnership will be a huge success and we feel it marks yet another significant step forward in terms of our global music marketing strategy.”

Peter Duthie, Commercial Director, SEC Ltd commented; “This partnership is fantastic news and the ‘timing’ couldn’t be more appropriate as timing is an essential element of every show. We welcome Raymond Weil as our official timing partner and we are delighted to have secured such a universally known brand.”

The SSE Hydro has transformed the 64-acre site at the SECC into a complete exhibition, conference and entertainments complex of significant national scale. Standing at 45m high and modelled on Greek and Roman amphitheatres, it has become the newest landmark on Glasgow’s skyline. Designed from the inside out, visitors will enjoy excellent sightlines from the fixed, tiered and demountable seating system and the acoustics will be of the highest standard.

Source: Raymond Weil