Bell & Ross has always been fascinated by aeronautical instrumentation and by the plane as an object. From the first timepieces, this inspiration has nurtured the development of collections based on two focuses. Firstly, aeronautical instrumentation, specifically that of the instrumentation panel, with the Aviation Collection. Secondly, the evocation of key eras in the history of aviation, through the development of pilots’ watches in the Vintage Collection.

BR 03-94 Carbon Orange by Bell & Ross

Since legibility of onboard instruments is vital in aeronautics, two colors are prevalent in cockpits: matte black for its anti-reflective properties and white for its extreme legibility. Orange – reserved for essential information – also has an important presence and, having always featured on the Bell & Ross models, has become emblematic of the brand.

BR 03-94 Carbon Orange - Left: Black rubber strap, Right: Orange canvas strap

In 2014, Bell & Ross presents the BR 03-94 Carbon Orange, designed especially for professionals working under extreme conditions who require optimum legibility in all circumstances. As in aircraft’s cockpit instruments, and to facilitate the reading of short periods of time, a touch of orange contrasts with the matte black to highlight all the indications relating to the chronograph function.

Source: Bell & Ross