For the first time at Baselworld, Peter Xu, one of the most influential fashion bloggers in China, will connect Digital Luxury Group’s clients exhibiting at the world’s leading watch and jewelry fair to his 1.3 million sophisticated and tech-savvy fans on social media.

Fashion blogger Peter Xu

“It all started when we discovered the results of the WorldWatchReport™ 2014: most of the fastest growing watch brands in China are brands which speak to fashion-forward upscale Chinese devotees,” indicates Shanghai-based Pablo Mauron, General Manager China, at Digital Luxury Group. “Chinese luxury consumers are on average much younger than the rest of the world and eager to use technology to showcase their personal tastes – hence the idea of connecting our clients to this strategic Chinese audience.”

Starting March 27th and throughout Baselworld, Xu will report live from the fair, sharing with his Chinese audience the most exciting new watch models unveiled by DLG clients. “My goal is to connect Baselworld’s most beautiful novelties with my fans, who cannot wait to discover the latest watchmaking trends,” says Xu.

About Peter Xu
With over 1.3 million followers on Sina Weibo, Peter Xu is one of the leading Fashion Bloggers in China and is rapidly gaining the attention of the luxury retail scene all around the world.
Recently hired by high fashion institutions such as Dior and Lane Crawford, he has also appeared in noteworthy media outlets; GQ, WWD and The Sartorialist, among others.

Source: Digital Luxury Group (DLG)