Digital Luxury Group, a leading digital marketing and intelligence group headquartered in Geneva, announces the acquisition of Luxury Society, the world’s most influential community of luxury professionals.

“With more than 30,000 members from 150 countries, they are the leading voice of the digital luxury revolution. We are delighted to welcome them as part of the family,” comments David Sadigh, Founder & CEO of Digital Luxury Group. Co-founded in 2008 by Pierre-Yves Poulain, Luxury Society’s aim has been to bring together the top echelons of various industries, from automobiles to beauty to hotels, into one luxury-focused community. Luxury Society combines a unique blend of industry news reporting and curation with global luxury-only events in partnership with Bloomberg, under the editorial supervision of Sophie Doran, Editor-in-Chief.

Luxury Society joins Digital Luxury Group to create a Global Leader in Luxury Intelligence and Digital Services

“We have been partnering with Digital Luxury Group for many years, jointly producing the World Luxury Index™. Their unique brand intelligence technologies combined with their international presence and strong client portfolio makes them one of the hottest companies of our growing industry. Leveraging their proprietary research capabilities, together we are creating the leading luxury insights company.” Pierre-Yves Poulain, President of Luxury Society

“Luxury brands, retailers and financial institutions are in need of actionable insights allowing them to make the right decisions and improve their competitiveness. Luxury Society’s news and community-based intelligence combined with our recognized proprietary research methodologies will set new standards in the industry. Furthermore, the acquisition opens our first presence in Paris, arguably the luxury capital of the world, giving us the opportunity to be closer to important existing clients such as LVMH and the Richemont Group.” David Sadigh

Luxury Society, including the to-be-redesigned website, intellectual property, and team will be managed by Digital Luxury Group as of May 1, 2014. Simultaneously, a shift in branding will be finalized. All digital agency activities will be fulfilled under the DLG acronym. Luxury Society will continue to be the name for all community, news, and event activities, and will also release key intelligence reports such as the WorldWatchReport™ and World Luxury Index™ under its brand. Digital Luxury Group will represent the combined group activities as the parent company.

The price and nature of the transaction remains confidential but represents a mix of cash and shares. “We will seriously consider other strategic acquisitions in the future,” concludes Tibère Adler, Chairman of Digital Luxury Group.

Source: DLG