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Greubel Forsey Celebrates its 10th Anniversary [Video]

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September 2014


Founded in 2004, Greubel Forsey celebrates its 10th anniversary this year. Located in a high-tech building in La Chaux-de-Fonds, the Atelier employs almost 120 professionals producing around one hundred exceptional timepieces a year.

Greubel Forsey Ateliers in Switzerland
Greubel Forsey Ateliers in Switzerland

An impressive number of patented inventions and extraordinary creations – with multiple honours from highly prestigious awards – mark this first decade.
The signature, created by Robert Greubel and Stephen Forsey, attracts a select circle of sophisticated connoisseurs paying tribute to the special attention given to each and every detail as well as the artistic dimension, which is incessantly enriched as demonstrated in the Fresque film.

Emmanuel Vuille, CEO of Greubel Forsey
Emmanuel Vuille, CEO of Greubel Forsey

Stephen Forsey, Co-Founder of Greubel Forsey
Stephen Forsey, Co-Founder of Greubel Forsey

Technical innovation and a revolutionary architectural approach characterise all Greubel Forsey timepieces.
The heart of the mechanism is systematically showcased thanks to its bold aesthetic design that is in complete harmony with the technical concept. This dual creative approach (technical and artistic) has enabled the duo to revitalise (to perfect and develop in a totally unprecedented manner) certain mechanisms such as the tourbillon, which had evolved very little since the end of the 18th century.

Greubel Forsey Celebrates its 10th Anniversary

Robert Greubel and Stephen Forsey have continued alongside the inventions of primary mechanisms.
They imagine and materialise new ways of displaying traditional complications as in the GMT timepiece. The architecture of their timepieces readily adapts to an asymmetrical form, while other designs are resolutely contemporary. Over the years, this aesthetic – even artistic – dimension has become an intrinsic element of their creations.

The Greubel Forsey Ateliers
The Greubel Forsey Ateliers

At the same time, Greubel Forsey has achieved a sound operational maturity. It now includes a futuristic workshop constructed from wood, concrete and glass. Designed to reflect their ethos (tradition and modernity), this contemporary structure is directly linked to an historic Neuchâtel farmhouse built at the beginning of the 18th century.
They participate in the prestigious Salon International de la Haute Horlogerie in Geneva (SIHH), where every year, some of the most eminent Swiss watchmaking brands gather.

During these first ten years, Greubel Forsey has produced a total of almost 900 timepieces and its creations are available worldwide through a network of carefully selected retailers.

Interested in Greubel Forsey?
Don’t forget to read our Mechanical focused Simply Talking Complications with STEPHEN FORSEY

Source: Greubel Forsey