Skate park or red carpet? Sneakers or stilettos? Ravishing smile or funny face? Difficult choices to make, which is why TAG Heuer takes it all and chooses Cara Delevingne — the most disruptive It Girl of the moment — as its new feminine ambassador. She has a massive social media presence, is up for everything, and relishes freedom.

Born under the sign of Leo in London in 1992, Cara is the new ruling queen of the media jungle, the It Girl spokesperson for the online generation, and the top fashion model of our day.
What is most refreshing about her is the way she navigates so cooly through these high-pressure worlds, with her indomitable take-me-as-I-am élan.
Before Cara, top models stared out from magazine covers and walked down catwalks. By just being herself, she doesn’t just give us another pretty picture, but a piece of herself and her bubbly personality.
She is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure.
Thus for TAG Heuer, the perfect embodiment of its core values.

Cara Delevingne and Jean-Claude Biver, CEO of TAG Heuer

TAG Heuer held Cara Delevingne’s “Welcome to the TAG Heuer Family” party in the Salle Melpomène, the most beautiful room in the Ecole des Beaux Arts de Paris. The exhibition space was magically transformed for the occasion into a theatre of antiquity, with the solemnity of a red carpet experience and the unexpected presence of wildness. Cara showed her impish tomboy side as she strode boldly down the aisle, gliding around a lion.

Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, greeted Cara Delevingne by offering her a TAG Heuer Formula One Steel and Black Ceramic Chronograph set with glittering diamonds—the perfect match for Cara’s unique rock’n’roll glamour.

“I am delighted to welcome Cara into the TAG Heuer family. This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!” Jean-Claude Biver

Source: image.net by Getty Images for TAG Heuer