Lorenz SpA and Belstaff (Clothing Company S.p.A.) have signed a worldwide license agreement for the timepiece sector. The models will be designed in close cooperation between the two companies and distributed worldwide by Lorenz.

The tradition and innovative spirit of Belstaff will come together with the universally acknowledged and solid background of Lorenz for the development of products that are destined to become legendary.


Pietro Bolletta, Chief Executive Officer of Lorenz SpA

Franco Malenotti, president of Belstaff, comments: “I've always wanted to have watches in our range of products. And I believe we've now found the ideal partner to work with, to bring our tradition and creativity into this sector.”


Franco Malenotti, president of Belstaff

Belstaff watches will make their world premiere at Baselworld 2009. The collection will mainly be for men, but there will also be models for women.

Source: Lorenz SpA
www.lorenz.it
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