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Why
Smaller Watches are More Expensive
Unlike the world of automobiles,
where a small car is less expensive than
a large one, a small watch may very well
cost more than its larger counterpart.
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CADENAS
by Van Cleef & Arpels
This very small and
original ladies' timepiece is available
in 18K yellow or white gold, set with
diamonds or yellow or blue sapphires
depending on gold color.
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Raw
materials and added value
The
problems encountered by watchmakers are quite
different than those confronted by other industries,
for example the automobile industry. In the
production of a car, the cost of its raw materials
represents a very important factor. A small
car requires 600 to 700 kg of raw materials
while double that amount is necessary to produce
a large automobile. The purchase and storage
of the raw material is also a significant
investment. The difference in cost is thus
obvious. In addition, a small car is usually
simpler than a big one in terms of finishing,
accessories and comfort.
For
watches, unless covered in diamonds, the cost
of the material is negligible in relation
to the added value in terms of the human labor
necessary to produce the finished pieces.
The cost of machining and assembling a watch
is quite high relative to the size of the
object. A small watch is no less sophisticated
in terms of finishing or comfort than its
big brother and requires the same time to
complete it.
Smaller
series
One
of the main reasons why small watches are
more expensive is that they are usually made
in smaller quantities. Ladies' watches are
often tied to fashion trends, but even if
they are everyday pieces or expensive jewelry
items, they are made in lesser quantities
than their masculine counterparts. The cases
are usually different, although the movement
may be the same in both watches. Paradoxically,
it is not the movement that contributes the
most to the cost of a watch, but its case.
Small-series production of cases in precious
metals, or materials which are hard to work
with, adds the biggest chunk to the price
of a watch.
Manufacturing
difficulties
Small
timepieces are more difficult to manufacture
than large ones for several reasons. It is
harder to be as precise with small pieces.
The watchmaker must spend more time, take
extra precautions and use more expensive tools.
A ladies' watch is not made by simply reducing
in a linear manner the dimensions of a man's
watch. The same distances must be preserved
between the hands, dial and crystal. Women's
watches are subjected to the same forces and
shocks as their masculine cousins but the
resistance of the pieces cannot be diminished
in proportion to the dimensions for the simple
reason that it would reduce their strength.
Let's
take an example of the Eiffel Tower. This
immense metal structure is 300 meters high
and weighs 7000 tons. If we wanted to make
a model smaller by a factor of 1000, i.e.
30 centimeters in height, what would be the
weight of our miniature tower? The height
is divided by 1000 so the other two dimensions
would be reduced by the same factor. The reduction
in weight would then be 1000 x 1000 x 1000
or 10003 = 1 billion.
Therefore,
we must divide 7000 tons by 1 billion which
gives 7 grams. This is the theoretical weight
of the miniature tower. However, if we wanted
to build it, we could not easily do so. The
beams would be thinner than a cigarette paper.
The rivets would be smaller than the diameter
of a strand of hair. It doesn't take an engineer
to understand that this 7-gram Eiffel Tower
would be impossible to make.
Conclusion
The
diameter of a feminine watch is about half
that of a men's piece. It follows then that
its volume would be eight times smaller (2
x 2 x 2). The volume of the spring is also
eight times smaller as is the resulting available
energy. However, friction does not diminish
in the same proportions. Each parameter varies
following its own particular known laws. In
the end, the ladies' timepiece is a compromise
which works, but costs more. There are no
simple rules when it comes to making a good
timekeeper. There is always a list of specifications
desired by the manufacturer and the end-product
will be more or less successful depending
on the skill of the constructor, his experience
and perhaps a little bit of luck.
In
the world of watches, one thing is sure. The
smaller the piece, the bigger the price. |