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SMARTWATCHES: PROTOTYPES & PROMISES
June 2015
Europa Star set itself the challenge of trying out all the smartwatches introduced at Baselworld. This goal quickly proved to be too ambitious. There were (...)
GALLERY WORLD TOUR
June 2015
DUTCH CONNECTION - RETRO-FUTURIST ODYSSEY - SWITZERLAND LOOKS TO JAPAN - HUNTING CHIC - SAXON RENAISSANCE - LADIES’ REVELATION - LAKE GENEVA - FINNISH MOONS (...)
Baselworld 2015 video highlights
April 2015
Baselworld 2015 has come and gone. Check out the video below for highlights and interviews with the biggest names from the watch (...)
Signal of the day
March 2015
Baselworld 2015 closed on March 26, and the final attendance figures are in: a 3% drop in buyers but a record number of media representatives, up 7.5% from (...)
Schweizer Uhrenmesse 1917 Basel
March 2015
The history of today’s “Baselworld” goes back to 1917, when the Schweizer Mustermesse (Swiss Industry Fair) first had a special section for watches and (...)
Opening of Baselworld: in memoriam of Jacques Duchêne
March 2015
Baselworld’s traditional opening press conference was held at 11:00 on Wednesday. It began with a sad announcement by René Kamm, CEO of MCH Group and (...)
Baselworld 2015 - Countdown to the World’s Most Important Trendsetting Show
February 2015
As the countdown clock ticks down, all the world’s eyes are focused on Baselworld 2015 – the annual highlight for the sector, the show that provides the (...)
Baselworld 2015
January 2015
Baselworld 2015 is just around the corner and all the brilliance that makes this superlative event shine is about to go live. From March 19 to 26, 2015, (...)
WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE
June 2014
Baselworld: mile upon mile of aisles, lined with hundreds and hundreds of booths looking every inch like places of worship, each dedicated to its own (...)
WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD
June 2014
Football is unquestionably the world’s most popular sport, watched and played by millions in nearly every country in the world and, according to Bill (...)
WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON
June 2014
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just (...)
WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014
June 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them (...)
BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland
June 2014
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the (...)
Watch Business / BaselWorld 2014: An Uneasy Feeling...
April 2014
BaselWorld left us with an uneasy feeling this year … in the halls, more munificent ever, the impression was that the industry was cruising, ‘business as (...)
Baselworld 2014 – Brilliance Meets
December 2013
The world’s most significant watch and jewellery show has been skilfully moulded by MCH Group into the most important event for what is today a highly (...)
BABELWORLD
June 2013
430 million Swiss francs for the new building by star architects Herzog & de Meuron, 1,000 new stands constructed by 20,000 people, 3,500 accredited (...)
SOLID FOUNDATIONS at the base of the watchmaking pyramid
June 2013
My planning for BaselWorld saw me in contact with many of the industry’s biggest volume manufacturers. As luck would have it, it was in this very segment (...)
BASELWORLD wasn’t built in a day [Video]
June 2013
At the end of the day, eight if you had the stamina, the question that begs an answer is: was the prestigious BaselWorld 2013 more about architectural (...)
Need to find your way around the new BaselWorld? There’s an app for that!
April 2013
The new BaselWorld app is now available free of charge. The app includes interactive 3D hall plans to help you find your way around the new exhibition (...)
The new BaselWorld
April 2013
For much of life as we have known it, the BaselWorld fair has been a constant, the most important worldwide show in the watch industry. It wasn’t always (...)