Photo: MUCHMORE CHRONOGRAPH
18 carat white gold rectangular-cambered case set with 90 diamonds. Equipped with a Calibre RD28 mechanical manually wound movement with Côtes de Genève decoration. Mono-push chronograph with coaxial crown, hours, minutes, central chronograph seconds, small seconds at 9 o’clock, 30-minute counter at 3 o’clock, sapphires crystals front and back, ivory coloured dial with blue painted Roman numerals, crocodile strap with white gold buckle set with 31 diamonds, water-resistant to 30 metres.
Roger Dubuis has already achieved many of the horological goals it set out to attain just a few years ago and is enjoying the fruits of its success. Today, with its new architecturally exciting manufacture, an awesome array of movements that range from a perpetual calendar to a tourbillon and an eye-catching collection of watches with names such as MuchMore, TooMuch and FollowMe, the brand is once again making innovative waves, but with its new advertising campaign.
The campaign is both audacious and sensuous without being in the least offensive. Easy on the eye, glamorous and luxurious in its presentation, it brings a breath of fresh air to a genre that, with just a few exceptions, usually relies on the simple image of a timepiece that may or may not grab ones attention.
These new visuals transport the reader into a different, yet accessible world with which you might like to be associated and feature a man, a woman or both. The protagonist wears, of course, a Roger Dubuis watch that is also shown in a larger format alongside the visual.
To accompany these colourful advertisements, Roger Dubuis brings into play the philosophy and slogan ‘Tempus Vitae’ (The time of a life) and with the evolution of both time and events the protagonists will develop their story line.
Bold, colourful and even a little audacious, the new campaign elevates Roger Dubuis, the unconventional master watch manufacturer, into the realm of the avant-garde communicator.
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