Century Time Gems has been making extraordinary watches with unique sapphire crystals for 44 years – and this year, the company will be introducing a new men’s line, called Elegance, as well as two new pieces, Grace Baguette and the Prime Time Egos Chrono Day & Date in black.
“We have developed quite a lot of new watches, new jewellery and a new campaign,” says Philip Klingenberg, President, Century Time Gems Ltd. “All of it is based on our strategy to be in a world of modern luxury and romance.




ELEGANCE



GRACE BAGUETTE


“We have a special way of producing sapphire, which we do in-house,” he continues. “This is something that we will keep on producing, and this is our specialty, part of our unique craftsmanship. It’s a very complex way of production and the quality is extremely high. The casing is very solid and the sapphire keeps it beautiful forever. The sapphire crystal is part of the signature look of our watch, which makes us so different from all the other brands.”
Century Time Gems isn’t selling watches, it’s selling gems that happen to tell time. “The watches are time jewels,” Klingenberg says. “They sparkle like jewels, they have facets like jewels. The watches are made by hand, cut and faceted and polished by hand by our specialists who have years and years of experience.”
Century Time Gems is also introducing a new advertising campaign, focusing on elegant, modern, timeless style. The new campaign puts wearers of Century watches inside a faceted sapphire – creating really eye-catching images.


Source: Europa Star April - May 2010 Magazine Issue