WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON


DISCOVERING THE SOUL OF BASELWORLD REQUIRES MORE THAN TWO STURDY SOLES

Europa Star WorldWatchWeb, 20 June 2014    Español 中文
D. Malcolm Lakin

A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just walking around their booth.
I smiled and explained that the average journalist probably covered the equivalent of at least one marathon (42.195 kilometres) as we trudge around the various halls attending press conferences and then probably complete another in our annual quest for the watch of watches.

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

Because it is impossible to organize meetings in a methodical manner, you need a Herculean stamina since staying on one level of a Hall a day is impossible, you have to dart from a meeting at the far end of Hall 1 to The Palace on the other side of the road then afterwards return to the far end of level 2 in Hall 1 for the next rendezvous.
My feet have recovered but now it’s the turn of my fingers turn to type the marathon …



What did we learn from Baselworld? Find out in this video exclusive video
18 April 2017

News - What did we learn from Baselworld? Find out in this video exclusive

The special video by Tina Drolc takes stock of the trade show that was, and a looks forward to where the Swiss watch industry can go from here.
Baselworld is still beating to its own drum, but for how much longer?
3 April 2017

News - Baselworld is still beating to its own drum, but for how much longer?

Arguably the most important show for the watch industry, this year’s edition marked its 100th anniversary. But changes are already afoot for next year.
Watch of the Day: Introducing David Candaux and the “1740 - The First 8”
24 March 2017

News - Watch of the Day: Introducing David Candaux and the “1740 - The First 8”

The first offering by talented watchmaker David Candaux pushes all the right buttons of watch design, with an asymmetrical conception and excellent technical (...)
Europa Star at Baselworld
23 March 2017

News - Europa Star at Baselworld

The Europa Star team will be reporting live on location from Baselworld for the duration of the trade show. Join us at the main entrance of Hall 2.0!
Video Exclusive: Interview with Serge Maillard, CEO & Publisher, Europa Star video
29 April 2016

News - Video Exclusive: Interview with Serge Maillard, CEO & Publisher, Europa Star

Watch Maillard’s musings on the industry, including the latest trends, brand strategies and market perspectives, in this first of a series of special video (...)
Signal of the day: Repositioning
23 March 2016

News - Signal of the day: Repositioning

With export figures continuing their downward trend, watch brands at Baselworld 2016 are repositioning their latest releases in the lower market segments.
Baselworld 2016 smartwatch roundup
20 March 2016

News - Baselworld 2016 smartwatch roundup

We’re seeing more smartwatches at Baselworld this year, but surprisingly little novelties from the Swiss luxury brands for now.
Baselworld 2016 kicks off in the midst of a stuttering market
17 March 2016

News - Baselworld 2016 kicks off in the midst of a stuttering market

The definitive platform for the global watch and jewellery industry has opened its doors. For the next eight days, Basel will be the nerve center for an industry in need of a (...)

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.