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WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

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June 2014



DISCOVERING THE SOUL OF BASELWORLD REQUIRES MORE THAN TWO STURDY SOLES

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And now for something completely different … a charity auction. Gc held a special ‘American auction’ in which 250 numbered and signed prints by wildlife artist Stella Mays served as raffle tickets to win a specially commissioned work of art called ‘African Drama’.

From left to right: Alan Stone-Wigg (COO, Sequel), Cindy Livingston (President, Gc), Stella Mays (Artist) and Virginie Riot-Billet (Vice-President, Gc)
From left to right: Alan Stone-Wigg (COO, Sequel), Cindy Livingston (President, Gc), Stella Mays (Artist) and Virginie Riot-Billet (Vice-President, Gc)

This spectacular creation in pastel portrays a magnificent leopard in a savage savannah setting with a herd of fleeing wildebeest in the background. The 100 Swiss franc prints/raffle tickets were all sold and a cheque for 25,000 francs was presented to the David Shepherd Wildlife Foundation (DSWF), a small non-profit making charity supported by artists for the conservation of wildlife around the world.

“African Drama” painting for the Gc Auction
“African Drama” painting for the Gc Auction

In keeping with the theme, Gc launched its African Dream watch Collection, using the magnificent colouring and composition of the leopard’s coat as the motif. As Cindy Livingston, the brand’s CEO said, “It’s time to give the leopard back its spots.” David Shepherd, the charity’s founder added, “Since time immemorial, one species became extinct every century. Today, one becomes extinct every hour. People have slaughtered 98% of the world’s black rhinos… wiped out more than half of Africa’s elephants and three sub-species of tiger have disappeared forever. We need your help today - tomorrow will be too late.”