WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON


DISCOVERING THE SOUL OF BASELWORLD REQUIRES MORE THAN TWO STURDY SOLES

Europa Star WorldWatchWeb, 20 June 2014    Español 中文
D. Malcolm Lakin

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 LEE COOPER & KAPPA

On the upper floor of Hall 1 there was a very unobtrusive booth displaying an extensive collection of watches for two brands better known to the clothing industry than to watch enthusiasts: Lee Cooper and Kappa.
The two brands are being produced, marketed and distributed under license by LC International Watches Ltd., a company founded in Istanbul in 2012 having obtained the global licenses for Lee Cooper in 2012 and for Kappa earlier this year. LC introduced around 250 different Lee Cooper models – mainly in stainless steel with PVD coating for the gold and all-black models and Swarovski crystals for the stone set watches, all of which are assembled in China and range from 120 to 200 US $.

Norwich by Lee Cooper
Norwich by Lee Cooper
Florence by Kappa
Florence by Kappa

Not surprisingly given that the Lee Cooper brand originated in the UK, the models names bear place names such as Bristol, Derby, Manchester and Barnsley – for those not in the know its a town in the north of England once renowned for its mines and brass bands.

The Kappa ladies’ and gent’s watches range from 140 to 250 US $ and lean more to the fluctuating fashion designs than the sporty Lee Cooper models. The markets so far covered by the company are the Middle and Far East, Eastern Europe, Norway, South America and India.



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