WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON


DISCOVERING THE SOUL OF BASELWORLD REQUIRES MORE THAN TWO STURDY SOLES

Europa Star WorldWatchWeb, 20 June 2014    Español 中文
D. Malcolm Lakin

Previous Previous

 FRANC VILA

Visiting the Franc Vila booth was a welcome break from the throngs of people that bustle to and fro in Hall 1. The booth is always busy, but business is carried out in a calm, serene and business-like manner that emanates from the ever-present Franc Vila and the brand’s CEO, Serge Aebischer.

Tribute to Ladies by Franc Vila
Tribute to Ladies by Franc Vila

This year Franc Vila introduced several new notable models: the Neo Alto Chrono in stainless steel with its mechanical self-winding movement with it’s Gold Concept Rotor and its black carbon fibre dial with white embedded Arabic numerals; a red gold version of the Intrepido Vintage Chrono with an eye-catching blue dial and blue and red strap; the Limited Edition (18 pieces) of the Neo Alta Patriot with its classical Franc Vila case in black with a seconds counter at 6 o’clock that comes in the flag colours of various countries such as Mexico, Russia, Brazil, etc.; and the Tourbillon Intrepido II Superligero Skeleton, with a titanium case with an 18 carat red gold bezel and a hand wound movement with a power reserve of 100 hours.
For fans of skeleton watches, this model offers a glimpse of the inner workings without distracting from its raison d’être – reading the time.

However, the timepieces that really caught my attention were the second version of the Franc Vila Tribute to Ladies. A smaller version of the brand’s classic model (38 mm) is in stainless steel and carbon fibre, it is equipped, unusually for Franc Vila, with a quartz movement and interchangeable leather straps.

Miss Selenity by Franc Vila
Miss Selenity by Franc Vila

The Miss Selenity model features a single row of Top Wesselton VS1 diamonds weighing 0.30 carats, a mother-of-pearl dial and diamond hour markers; the Royal Blue Classic version has a fully-set bezel of Top Wesselton VS1 diamonds weighing 1.60 carats and silvered coloured indices. Both timepieces feature hours, minutes and small seconds at 6 o’clock.

Prices for the Tribute to Ladies collection start at 4,900 Swiss frnacs and there is also an 18 carat gold version.

All in all, a fitting tribute to the ladies and a meaningful addition to the Franc Vila brand.



Watch of the Day: Introducing David Candaux and the “1740 - The First 8”
24 March 2017

News - Watch of the Day: Introducing David Candaux and the “1740 - The First 8”

The first offering by talented watchmaker David Candaux pushes all the right buttons of watch design, with an asymmetrical conception and excellent technical (...)
Europa Star at Baselworld
23 March 2017

News - Europa Star at Baselworld

The Europa Star team will be reporting live on location from Baselworld for the duration of the trade show. Join us at the main entrance of Hall 2.0!
Video Exclusive: Interview with Serge Maillard, CEO & Publisher, Europa Star video
29 April 2016

News - Video Exclusive: Interview with Serge Maillard, CEO & Publisher, Europa Star

Watch Maillard’s musings on the industry, including the latest trends, brand strategies and market perspectives, in this first of a series of special video (...)
Signal of the day: Repositioning
23 March 2016

News - Signal of the day: Repositioning

With export figures continuing their downward trend, watch brands at Baselworld 2016 are repositioning their latest releases in the lower market segments.
Baselworld 2016 smartwatch roundup
20 March 2016

News - Baselworld 2016 smartwatch roundup

We’re seeing more smartwatches at Baselworld this year, but surprisingly little novelties from the Swiss luxury brands for now.
Baselworld 2016 kicks off in the midst of a stuttering market
17 March 2016

News - Baselworld 2016 kicks off in the midst of a stuttering market

The definitive platform for the global watch and jewellery industry has opened its doors. For the next eight days, Basel will be the nerve center for an industry in need of a (...)
Signal of the day: looking for the market “sweet spot” at Baselworld
15 March 2016

News - Signal of the day: looking for the market “sweet spot” at Baselworld

Watch brands will be fielding questions about their price points amidst declining consumer demand. So where is the "sweet spot" for pricing in 2016?
Special Feature: Watch brands at “digital tipping point” in 2016
4 March 2016

News - Special Feature: Watch brands at “digital tipping point” in 2016

In the lead-up to the colossal Baselworld 2016 in a few weeks’ time, Luxury Society’s Editorial Director Daniela Aroche spoke to independent watchmakers about the trials and tribulations of their (...)

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.