WATCH PRICES: the great upheaval


WATCH PRICES: the great upheaval
Europa Star WorldWatchWeb, 25 May 2017    Español 中文
A SPECIAL REPORT COMPILED by Pierre and Serge Maillard

Tension on the price front is indicative of the current situation in the watch industry.

During the past ten years, we have witnessed an “explosion” at several levels – prices, styles, a multiplication of innovations, an acceleration in the pace of launches.

This “explosion” has left brands, retailers and consumers bewildered and disorientated and has saturated the markets.

At the same time, traditional distribution has been turned upside down, both by the proliferation of brand boutiques and by new uses of digital technology.

Customer volatility and nomadic purchasing habits have increased.

The simultaneous arrival of smartwatches has added to the confusion.

Saturation has triggered a certain disenchantment with – or even a disavowal of – watches.

Image by Fabian Oefner - disintegrating Porsche 956R
Image by Fabian Oefner - disintegrating Porsche 956R
“Disintegrating Series” by Swiss artist Fabian Oefner is a suite of images of high performance cars that appear to have blown apart. The series explores essential questions about the relationship of time and reality, ultimately creating a visually rich rendition of a moment that never existed. His work can be seen at M.A.D. Gallery Geneva and on fabianoefner.com.

FEATURED IN THIS SPECIAL WATCH PRICES REPORT:

- Reshuffling the price cards
- Price constellation
- It’s the fault of…
- An objective look
- Denis Asch “I wanted to sell watches, not prices”
- Price hike between 2000 and 2010, then the slump
- All china’s fault?
- “As soon as a price goes up, they look elsewhere”
- The internet has changed the rules of distribution
- To raise or lower prices?
- A paradigm shift for distribution
- “Retailers need to turn into gallery owners”

Source: Europa Star TIME.BUSINESS/TIME.KEEPER Dec. 2016 - Jan. 2017



WATCH PRICES: reshuffling the price cards
25 May 2017

Features - WATCH PRICES: reshuffling the price cards

The very serious slowdown experienced by the Swiss watchmaking industry in 2016 had at least one positive effect – it provided a clearer view of things, revealed the strengths and weaknesses of (...)
WATCH PRICES: price constellation
25 May 2017

Features - WATCH PRICES: price constellation

The price issue is at the heart of the current watchmaking crisis. Pricing is indicative of a systemic crisis with numerous causes, the consequences of which are not yet fully (...)
WATCH PRICES: it's the fault of…
25 May 2017

Features - WATCH PRICES: it’s the fault of…

It’s the fault of… It is true that any number of reasons of all kinds, a whole interwoven knot of reasons, have placed the watchmaking industry in a difficult situation (to say the least) at the (...)
WATCH PRICES: an objective look
25 May 2017

Features - WATCH PRICES: an objective look

Before we start analysing the current situation, let’s cast our eyes back. Because, although the watchmaking business is all about time, it often has a short memory. We only have to go back about (...)
WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”
25 May 2017

Features - WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”

COMMENTS BY Denis Asch (Europa Star Arcade, November 2016), watch expert and former retailer who closed his shop rather than change profession.
WATCH PRICES: A price hike between 2000 and 2010, then the slump
25 May 2017

Features - WATCH PRICES: A price hike between 2000 and 2010, then the slump

So how have prices evolved over the course of the past 15 years? To give an idea, the table below shows a few examples from the French market. The main finding is that between 2000 and 2010, all (...)
WATCH PRICES: all China's fault?
25 May 2017

Features - WATCH PRICES: all China’s fault?

We are not going to trot out the figures for China and Hong Kong, who are often accused of being the root cause of the current crisis. It is true that the Swiss watchmaking industry has become (...)
WATCH PRICES: “as soon as a price goes up, they look elsewhere”
25 May 2017

Features - WATCH PRICES: “as soon as a price goes up, they look elsewhere”

With the democratisation of intercontinental travel prices and the opening up of China, which began sending ever greater streams of tourists all over the world, shopping tourism became crucial (...)

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