MANUFACTURE - The industrial strategies of MAURICE LACROIX
4 November 2013

MANUFACTURE - The industrial strategies of MAURICE LACROIX

A little under ten years ago, in 2005, Maurice Lacroix took a strategic decision to vertically integrate its production with the aim of becoming a fully integrated manufacture, a decision whose significance was bolstered by the Swatch Group’s announcement that it would progressively reduce its movement deliveries.
ARTS & CRAFTS - PASCAL VAUCHER - Art and method
28 October 2013

ARTS & CRAFTS - PASCAL VAUCHER - Art and method

Some 27 years ago, at the end of 1986, Pascal Vaucher, a young gem-setter, had what he calls a “vision”. But there was nothing mystical about this vision, despite the fact that the Beatles song "Lucy in the sky with diamonds" was perhaps playing in his head.
CASE STUDY - CASIO - My name is G-SHOCK
22 October 2013

CASE STUDY - CASIO - My name is G-SHOCK

We are in Hamura, in the “torture chamber” at Casio’s research and development centre, some 60 kilometres east of Tokyo. The watch that has been subjected to this violent torment is a G-Shock, the one that claims to be the world’s most resistant.
HONG KONG SHOW REPORT - Uncertain HORIZONS
22 October 2013

HONG KONG SHOW REPORT - Uncertain HORIZONS

The Hong Kong Watch and Clock show is as much about selling as BaselWorld is about image. Whereas the buyers in Basel do their business inside the imposing two and three-storey walled gardens, those in Hong Kong choose from vast amounts of "stock-keeping units".
SERVICE, PLEASE! - CHOPARD – The care and servicing of jewellery watches
22 October 2013

SERVICE, PLEASE! - CHOPARD – The care and servicing of jewellery watches

Watches are challenging to service for any company, with customers spread across the globe. Factor into that jewellery watches and jewellery and the complexity multiplies.
ACTORS - LA FABRIQUE DU TEMPS - Louis Vuitton's two horological jokers
4 October 2013

ACTORS - LA FABRIQUE DU TEMPS - Louis Vuitton’s two horological jokers

It’s the end of June 2011 and one announcement rocks the small world of watch design and construction companies: La Fabrique du Temps has been bought by Louis Vuitton.
Lab - URWERK - ADDING INTELLIGENCE to the mechanical watch
20 September 2013

Lab - URWERK - ADDING INTELLIGENCE to the mechanical watch

Ever since the company was founded in 1997, Urwerk has been a pioneer in new independent watchmaking. Exploring the realm of hour satellites like no other brand, offering this unusual complication in more than one form, Urwerk has broken new ground in watchmaking, in both technical and aesthetic terms.
MOVEMENTS - Private Label by VAUCHER MANUFACTURE
13 September 2013

MOVEMENTS - Private Label by VAUCHER MANUFACTURE

The 100 per cent vertically integrated manufacture in Fleurier is making its entire know-how available to low volume brands for the first time.
ACTORS - REVELATION - The butterfly effect
6 September 2013

ACTORS - REVELATION - The butterfly effect

“Revelation”, the name says it all, demonstrating the unique approach of two experienced watch designers who share their workshop as they share their life: Anouk Danthe and Olivier Leu.
SERVICE, PLEASE! - VACHERON CONSTANTIN's customer service in China
26 August 2013

SERVICE, PLEASE! - VACHERON CONSTANTIN’s customer service in China

Since 2008, Vacheron Constantin has had a Swiss master watchmaker to repair its grand complication pieces in China. Europa Star met him at the “Twin Villa” in Shanghai, where we discovered the after-sales service of the venerable Geneva brand.
Letter from China - THE 24TH SHENZHEN WATCH FAIR - Three in front and everyone else behind
26 August 2013

Letter from China - THE 24TH SHENZHEN WATCH FAIR - Three in front and everyone else behind

For journalists, the fair starts with an entire day of listening to conferences. While the speakers may change each year, the theme is always the same: how to understand and reproduce the success of “Swiss Made”. Because what is the point of producing 771 million watches for an average price of 4.40 Swiss francs when you know that, in reality, all the companies are subsidised by the State in some form or other?
Letter from England - ENGLISH BY NAME and by nature
26 August 2013

Letter from England - ENGLISH BY NAME and by nature

Brothers Giles and Nick English are the archetypal English gentlemen with the names to match. Born of a Royal Air Force pilot, they have had aviation, and historical aircraft in particular, in their blood from an early age. A visit to the company’s new headquarters.
GALLERY - MECHANICAL WONDERS
26 August 2013

GALLERY - MECHANICAL WONDERS

There are no limits to the imagination of a watchmaker’s technical ambitions, as these timepieces show. Each advances the art of watchmaking in its own unique way.
DEEP SPACE by Vianney Halter
28 June 2013

DEEP SPACE by Vianney Halter

The most philosophical, and undoubtedly the most striking, watch of the year is the Deep Space by Vianney Halter. Revealed to a happy few, including Europa Star, on the fringe of BaselWorld, it signals with brio the return of Vianney Halter to the centre stage of watchmaking.
SPORTS WATCHES - SPECIALISED TIMEPIECES for professionals
28 June 2013

SPORTS WATCHES - SPECIALISED TIMEPIECES for professionals

Sports watches are the Swiss Army knives of the watch industry. They are do-anything timepieces, able to take just about anything you can dish out, yet still look good. With a quality sports watch, you can go to the gym in the morning, go the office, go out to dinner and then take a dip in your hot tub, all without having to change your watch.

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