Jorg Hysek made his reputation as an independent designer of some of the best known watches in the industry: the Marine for Breguet, the Kirium for TAG Heuer, the Shanta for Ebel, the AD 2000 for Dunhill and many more. Then, he started his own brand and designed some incredible watches, including the V-King, the V-King Tourbillon, the X-Ray, the XX-Ray and more. In February of 2006, the designer Jorg Hysek officially severed ties with Jorg Hysek the brand and promptly began HD3, a design house that creates design forward, complicated and very limited watches.
“I really am enjoying what I am doing, it's only pleasure,” Hysek says. “We are very small now, there are very good relationships and I can control it all. It feels like a hobby.”
HD3 is part of a charge of many independent brands and Hysek is optimistic about the future of the watch industry. “The bigger companies are developing their own distribution and the independent retailers are looking for independent companies rather than working only with the large groups, which gives nice opportunities for the special work that we do,” says Hysek. “The independent watchmakers are much more creative because we can do things faster.”
Hysek didn't set out to become a watch designer. “I started first as a sculptor and a painter, but I couldn't make any money,” Hysek remembers. “I decided to go into design and because I was in Switzerland, I went into watches, which is the most important industry in Switzerland.”
It was certainly a good move, both for Hysek and for the watch industry.

Source: Europa Star April-May 2007 Magazine Issue