ALTIPLANO
Piaget has been making a concerted effort for the last few years to emphasize two separate and very different aspects of its core competences: high watchmaking and jewellery.
"We have gone in two directions again this year," explains Philippe Leopold-Metzger, the President and CEO of Piaget. "We are putting watchmaking back as the centre of the Piaget universe. The achievement was really to do one new complication movement - we have for the first time a perpetual calendar. We also have a beautiful new Altiplano with a skel-eton movement. We have been really improving our performance in men's mechanical watches and the prime objective for us is to continue doing that and have a balanced business between Piaget the watchmaker and Piaget the jeweller.
"In jewellery watches, we developed a new theme, called Paris-New York," he continues. "It's a thematic collection, about 60 pieces of jewellery and 15 watches, always working on the theme of architecture on one side and the theme of couture on the other. For New York, we work a lot with bows, like Jackie Kennedy used to wear. For Paris, we work a lot around the corset and the way they are tied. For architecture, we worked around the Eiffel Tower and the Ferris Wheel, the Statue of Liberty and the Chrysler Building."
PIAGET POLO TOURBILLON – the City of Paris
LIMELIGHT PARIS Architecture theme and LIMELIGHT New York couture theme
Two of the incredible pieces in Piaget's jewel-lery watches are the Paris and New York Tourbillon Relatifs. "On the dial for Paris, you can see all the avenues coming out from the Arc de Triomphe and on the side of the watch, you can see the great buildings of Paris," Leopold-Metzger details. "On the dial of the New York model you see the 12 tallest buildings of the city, and on the side you see a view from Liberty Island and a view from the Triborough Bridge."
In addition, Piaget promises some very interesting Double Jeux watches, one of which has an hour glass on the top, instead of a watch, with the timepiece on the bottom.
"I think we have wonderful creativity and I like the fact that we are referring to some of the great landmarks in both Paris and New York, giving us a real international feeling," Leopold-Metzger concludes.
PIAGET EMPERADOR COUSSIN PERPETUAL CALENDAR
Source: Europa Star April-May 2008 Magazine Issue
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