highlights


Gucci goes classic

Español
March 2010


The Classic Collection is the big news at Gucci this year. A range of styles and variations is available, from the smaller feminine sizes to the unisex medium. A larger model with a chronograph movement speaks of the Gucci lifestyle, with design cues from yachting and marine sports.
There is a stunning version of the 27mm model that features a diamond bezel encircling a mother-of-pearl dial set with 12 sparkling diamonds.
The Gucci Classic timepieces are available with steel, leather, rubber or PVD bracelets. Leather and rubber options bear the signature GG imprint on the inside of the strap.


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The collection also offers a wide selection of dial colours, including jet black, brushed silver, pure white or classic Gucci brown.
Iconic details that are the signature of all Gucci timepieces run throughout the collection, from the Gucci ‘G’ shadow monogram on the watch face, to the Gucci diamond motif discreetly displayed on the dial, or the green-red-green web on the sports models, these finishing flourishes serve to underline the rich history behind this collection.
The Gucci Classic Collection was designed by Gucci’s Creative Director, Frida Giannini.
"As Gucci approaches its 90th year, the House is enjoying a unique duality which counterbalances modernity with heritage, innovation with craftsmanship, and trends with sophistication,” says a Gucci spokesperson. “Gucci has been designing and developing watches since the early 1970s, and the result is cutting-edge timepieces designed to last a lifetime.


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“Underscoring this duality is the launch of a new worldwide ‘Timeless’ advertising campaign, which draws on two separate images from Gucci’s photographic archives, both featuring 60s style icons Verushka and Peter Sellers,” the spokesperson continues. “Looking as fresh, relevant and fashionable today as when they were first shot, the timeless quality of these photos reflects Gucci’s exceptional fashion heritage and its nearly nine decade legacy of quality and innovation. This backdrop offers the perfect context in which to showcase three new products from the latest collection of Gucci Timepieces: The G-Gucci, The I-Gucci and the Gucci Classic Chronograph. All these watches are destined for discerning customers who will appreciate the iconic details - that are the signature of all Gucci timepieces."


Source: Europa Star April - May 2010 Magazine Issue