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Highlights

Victorinox Swiss Army goes clean and classic



Victorinox Swiss Army goes clean and classic

Europa Star WorldWatchWeb, 19 May 2011    Pусский
Keith W. Strandberg

The AirBoss line is one of the most successful for Victorinox Swiss Army. Inspired by the countdown commander of an aircraft carrier, the ‘air boss’ officer who decides every take-off and landing time, Victorinox has re-imagined the AirBoss for today’s watch world.

Simpler in its overall design to its predecessors, and slightly smaller in size (42 mm), it marks a return to the basic fundamental values currently in vogue. The look — three hands, three circles of digit tracks and a date window at 6 o’clock — emphasises readability and functionality. The lines are sharp and clean. Every detail is sober, serious and stripped down. Above all, precision and functionality are the governing forces.

The AirBoss is a classic example of a ‘second-glance’ timepiece design. At first, everything seems obvious and apparent. Then you notice the detailing - the raised Arabic numerals, the luminescent metal skeleton-frames, the diamond-cut striations on the dial tracks and more. The overall effect is an unexpected richness, understated and deeply satisfying. Audacious in its simplicity, modern in its outlook, this new AirBoss is, as befits its name, a top-flight, no-nonsense precision instrument of the highest order.

Victorinox Swiss Army goes clean and classic

Source: Europa Star April - May 2011 Magazine Issue



Victorinox

Victorinox Swiss Army Watch S.A.
Ch. des Grillons 4
CH 2501 Biel // Bienne
Tel : +41 (0)32 344 99 33
Fax : +41 (0)32 344 99 36
info@victorinoxswissarmy.com
www.victorinoxswissarmy.com


More Info
     More from Victorinox Swiss Army :
30 March 2012 - Highlights - Victorinox Swiss Army – Light in the dark
14 June 2010 - Watch Gallery - DIVE MASTER 500 BLACK ICE CHRONO by Victorinox Swiss Army
18 March 2010 - Highlights - Victorinox Swiss Army Dive Master 500 Black Ice in other colours
2 December 2009 - News - Victorinox Swiss Army - AirBoss MACH 3 & 4
28 October 2009 - News - Tragic loss at Victorinox Swiss Army
25 September 2009 - News - Victorinox Swiss Army: new Officer's line
16 July 2009 - News - Victorinox Swiss Army launches New Travel Alarm
30 April 2009 - News - Watch brand Victorinox Swiss Army launched its application for the iPhone
9 March 2009 - Features - Victorinox Swiss Army – Celebrating 125 Years in 2009
31 October 2008 - News - Victorinox Swiss Army unveils the Alliance Sport
22 September 2008 - News - Victorinox releases the Alliance Chrono
29 August 2008 - News - Victorinox Swiss Army goes back to its roots with an aviation-dedicated timepiece
24 June 2008 - Highlights - Victorinox Swiss Army: the Airboss reinterpreted
27 May 2008 - News - Victorinox Swiss Army names top retailers
16 January 2008 - Spotlights - Victorinox Swiss Army introduces its first mechanical dive timepiece
21 November 2007 - News - Management changes at the Swiss watch company Victorinox Swiss Army
9 October 2007 - News - Victorinox lays roots in Connecticut
4 June 2007 - News - J. Merrick Taggart new president of Victorinox Swiss Army, Inc
21 May 2007 - News - Victorinox Swiss Army – new name for the companyand its timepiece brand
18 May 2007 - News - Victorinox Swiss Army awards first Retail Partner of the Year




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