spotlights


Ernest Borel




Founded in 1856, in Neuchâtel, Ernest Borel has weathered the storms of more than 150 years by remaining true to its mission—to manufacture high-quality Swiss Made timepieces with classic styling. It is this classic styling, coupled with the fact that the brand is very strong in Asia, that has contributed to the brand’s continued success. The “Cocktail” dial pattern first patented by the brand in the 1950s has recently seen a resurgence in the collection.

Ernest Borel