15 March 2017
News - Introducing the TAG Heuer Connected Modular 45
The Swiss watchmaker has released its second generation connected watch based on a modular design, meaning tailor-made luxury for connected and mechanical watch (...)
29 August 2016
Features - HAUTE HORLOGERIE - Jean-Claude Biver: "Lower prices will not break the market"
A few years ago, Jérôme Lambert took an enormous amount of flak in watchmaking circles for having launched a tourbillon at CHF 40,000, which people said would “break” the tourbillon market. (...)
24 August 2016
News - Jean-Claude Biver is going to Mars!
Well, kind of… The American space programme had Omega, but China has partnered with TAG Heuer for their 2020 Mars Exploration Program.
10 August 2016
News - TAG Heuer blows whistle on Premier League football
The brand connects with the football world to introduce a new app for the TAG Heuer Connected watch, to be used by professional referees during games.
12 May 2016
News - Champion Claudio Ranieri joins TAG Heuer
He didn’t crack under pressure. The football manager took underdogs Leicester City to Premier League glory, and the Swiss brand was quick to capitalize.
6 May 2016
News - Video Exclusive: Interview with Jean-Claude Biver
What happens when Silicon Valley meets Watch Valley? Check out what the CEO of TAG Heuer has to say in this exclusive Europa Star interview.