Inhorgenta Europe will open its doors for the 34th time on 23 February 2007. If we take the exhibitor registrations as a yardstick, then the leading European trade fair for watches, clocks, jewelry, precious stones, pearls and technology is again going to be a meeting of the industry on the highest level. Almost 1,200 exhibitors from approximately 40 countries have registered their own booths by today. In addition, the trade fair organizers expect approximately 30,000 trade visitors from the whole world as in the previous years. On an area of 64,500 square meters in six halls, Inhorgenta Europe is the first big platform in 2007 for new trends, new collections, new brands, new technologies and new marketing concepts dealing with all aspects of timepieces and jewelry.
The trade fair will again present a number of highlights. The competence of Inhorgenta Europe in the area of platinum is unrivaled and unique. With the Platinum Forum, trade fair management already created a unique platform for this market segment years ago.
Inhorgenta Europe 2007 will present another superlative in Hall C2: the world’s largest selection of designer jewelry. Approx. 300 exhibitors will display their almost unlimited creativity and innovative variety of materials. The range of the exhibitors extends from young, unconventional jewelry designers and internationally leading handicraft companies to renowned designer labels and all the way to the globally known names of international fashion. Trade fair management supports this one-of-a-kind platform with the contest for the Inhorgenta Innovation Prize for outstanding and pioneering jewelry design. The award has developed into one of the most respected distinctions in the industry during the eight years of its existence.
Inhorgenta Europe will demonstrate its excellent competence in the high-volume market of fashion and lifestyle watches in the timepiece Hall A1. Trendy brand products and internationally leading timepiece manufacturers exhibit their latest models there. The main highlight in the hall: “A1 Brand Avenue”. Purchasers will have the chance to visit more than two dozen trendy watch brands and globally leading watch manufacturers along one brand avenue.
Another strength of Inhorgenta Europe 2007 is the comprehensive presentation of new technologies, machines and tools for manufacturing and processing jewelry and timepieces as well as the latest display and packaging concepts for them. The products of many exhibitors in this can potentially generate interest of all other exhibitors as well as trade visitors from throughout the world.
In addition to the latest collections and industry trends, Inhorgenta Europe 2007 will provide specialist dealers with a varied supporting program:


 Phenomenon Luxury – Why and How Does Luxury Function? Behavior, Markets, Trends and International Significance

 Jewelry and Fashion Trends 2007

 Color and Gem Trends 2007

 Time Management for Jewelers

 Transparent Consumers: What Possibilities Do Jewelers Have to Use Their Advertising in a More Targeted and Effective Way?

 Sell Better: How Can I Increase My Sales as Jeweler or Goldsmith?

 Retail Sales – Quo vadis? What Will Be the Position of Retailers in the Future?

 The Problem of Pirated Copies – Protecting Designs and Patent Law for Jewelry

Inhorgenta Europe is one of the largest international marketplaces for new concepts, and it is a unique contact and idea market. This makes it into a motor of the timepiece and jewelry industries. This is also made possible by one of the most modern trade fair centers in the world embedded in an outstanding infrastructure.
But not only the trade fair grounds provide visitors with optimum prerequisites. The Bavarian state capital has the second largest offer for hotel capacity in Germany after Berlin. Numerous direct flights from all parts of Europe guarantee a comfortable journey there. The great variety of selections in art, culture, restaurants and sports make Munich into one of the most popular large cities in Central Europe. Consequently, a visit to Inhorgenta Europe is also a visit to the Bavarian metropolis with all its attractions.
Munich is looking forward to the timepiece and jewelry world from 23 to 26 February 2007!
Additional information and picture material is
available at www.inhorgenta.com


Source: Europa Star December-January 2007 Magazine Issue