Elegant, understated and contemporary, the Maurice Lacroix “Les Classiques” collection for women offers a range of watches that focuses on the basics, just like its collection for men. It reflects a desire for simplicity that follows the hands round with all the grace of traditional watchmaking, designed with exquisite elegance and classic timelessness. Watchmaking at its most distinctive.

Echoing the men’s models presented at the BaselWorld exhibition in 2010, the “Les Classiques” watches for women reflect the talent of the Maurice Lacroix designers and creators to revisit a collection, while at the same time remaining true to its intrinsic character.

Their extremely competitive market positioning brings real added value to the brand’s offer. Preferring the classic to the extravagant, the innovations blend their feminine elements with their matching masculine features, neatly demonstrating the elegance of the “Pair Watches” concept.

Playing on diversity, the Les Classiques Date and the Moon Phase Chronograph are the very reflection of femininity. They may be fitted with a mechanical or a quartz movement, be set with diamonds or not, be made of steel or twin-coloured metal, be simple or complicate, be decorated with a polished or a smooth finish... All reflect the eclectic tastes and aspirations of women who enjoy variety, wearing a sleek watch, one with complications or a jewelled one, to fit the occasion. But it must be authentic, with the smallest indication or the merest decorative detail finding its justification within the 33 mm diameter watch case.

Source: Maurice Lacroix

www.mauricelacroix.com