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Three Masters of Design to Produce Unique Pieces for Maurice Lacroix

February 2011


Spanish designer Patricia Urquiola, Italian architect Rodolfo Dordoni and Belgian fashion designer Kris Van Assche are each to design a one-off version of the “Pontos Décentrique GMT”. The watches will then be auctioned online and the proceeds will be donated to a charity of their choice.

In 2010, Maurice Lacroix and Wallpaper* launched their first joint project with designers Gwenaël Nicolas, Arik Levy and Neil Barrett, a re-interpretation of the 2007 Red Dot Award-winning Pontos Décentrique GMT. Three designers once again have the chance to create their own interpretation of this classic in 2011, in an exercise that reflects their personality without obscuring the original.

Three Masters of Design to Produce Unique Pieces for Maurice Lacroix Patricia Urquiola, Rodolfo Dordoni and Kris Van Assche

For this year’s joint project Maurice Lacroix and Wallpaper* sought uncompromising designers who are true to their beliefs and whose work reflects their own styles. The result is an impressive trio, consisting of Spanish designer Patricia Urquiola, Italian architect Rodolfo Dordoni and Belgian designer Kris Van Assche.

Each of them will now create a unique interpretation of the “Pontos Décentrique GMT” — free of any aesthetic preconditions. The watches will be presented at the “Baselworld” watchmaking and jewelry trade fair in March 2011 then sold by auction on www.antiquorum.com from June1st to 22nd, 2011. The proceeds will go to three charitable organizations of the Designers’ choice.

Source: Maurice Lacroix

www.mauricelacroix.com

www.wallpaper.com