Jacob and Co. announced that the new face of its advertising global campaign is internationally renowned actress and model, Milla Jovovich.
This announcement was unveiled during a jam-packed cocktail reception when Ms. Jovovich made a grand, red carpet entrance in BaselWorld’s Hall 3.0, side by side with Jacob Arabo. The paparazzi lined up for up to one hour expecting Jovovich to make her appearance.
The event took place inside the Jacob & Co. booth and all around the front hallway. The theme was the representation of Jacob & Co. global philosophy of multiple time zones, each of the models was esthetically indicative of cities or ethnicities including: Hong Kong, Moscow, London, Dubai and New York.
Jacob Arabo greeted press, clients and industry friends as he hosted Jovovich. “This evening is an important milestone for Jacob & Co.” stated Arabo, “We have been looking for the right personality and beauty that represents what I call; ‘ The Jacob Girl’, she is a sophisticated world traveler, self accomplished and exudes an assertive feminine personality, lastly, she is absolutely gorgeous!”
(Please credit europastar.com)