www.worldwatchweb.com- Maurice Lacroix is proud to announce Mr. Dicky Cheung, singer and actor, as the first Asia brand ambassador to promote the brand image and philosophy in the rapid growing Asia market.

With the release of a new brand philosophy slogan “Follow your convictions” in 2010, a list of internationally well known inspirational persons have endorsed as Maurice Lacroix brand ambassadors; namely the famous rock star Bob Geldof, golf player Justin Rose and Wikipedia’s founder Jimmy Wales who, like Maurice Lacroix, have been true to themselves and following their belief in their journey to success.

Martin Bachmann, CEO of Maurice Lacroix, says: “Mr. Dicky Cheung is an ideal candidate for our first Asia ambassador, he has been striking for the best in his career and has never given up in the past 20 years. Thus he has truly followed our brand philosophy “Follow your convictions”, by having the courage to be who you really are and staying true to your beliefs.”

Since the debut of its first watch model in 1975, Maurice Lacroix has evolved to become a sought-after Manufacture brand. The “Follow your convictions” philosophy represents the brand essence of Maurice Lacroix on pursuing innovation and perfection.

Source : Maurice Lacroix