In determined pursuit of its growth strategy, Corum enters into yet another significant phase of its sailing sponsorship. The brand is set to join France’s “AC45 Energy Team” as its Official Timekeeper – reinforcing its full support of the Peyron brothers’ drive to win the next America’s Cup.
Corum sets sail for San Francisco by sponsoring the AC45 Energy Team, the French crew featuring the Peyron brothers. The Energy Team is one of eight Challengers chasing the 34th America’s Cup, with their eyes on the silver trophy.
Bruno Peyron, CEO of Energy Team (photo Stéphanie Billarant, Energy Team)
The atmosphere of trust and close cooperation between Corum and the Peyron brothers has enabled this dream to become a reality. This partnership is part of Corum’s overall sponsorship strategy, capitalising on its historical pedigree in the sailing world. A task force will be implemented in order to support the event and each of the regattas will be exploited to the fullest.
Antonio Calce, Corum CEO and Loïck Peyron, Corum Brand Ambassador (photo Jess Hoffman)
Antonio Calce - Corum CEO says, "This could be seen as a culmination, for this major project builds on a strategy I unveiled and set in motion for many years now. To participate in the America’s Cup is every sailor’s dream and by definition, the dream of a brand like Corum, who has been a key player in the field since 1960. Given the unparalled expertise of the Peyron brothers, I can already see them contesting the 2013 America’s Cup in the San Francisco Bay on AC 72 multihulls. That would be a marvellous nod in the direction of our Golden Bridge Collection, which celebrates the famous Golden Gate Bridge."
Energy Team boat sponsored by Corum
Backed by two prestigious partners — watch brand Corum and the Yacht Club de France — the Energy Team catamaran was launched in Cascais on 20 July, 2011. That day laid the foundation for a new stage in Corum’s history and reinforced its links to the exceptional sailing duo of the Peyron brothers. Supported by 160 Corum employees, with Bruno managing the project and Loïck at the helm, the French team has everything it needs to go for the America’s Cup World Series AC 45, due to begin on 6th August in Cascais (Portugal).
