For the first time ever, Schaffhausen-based watch manufacturer IWC turns the worlds in which its products are rooted into the subject of an international image campaign. The campaign centres on a TV commercial and a series of print ads. In Switzerland, the spot is currently airing in cinemas, and the campaign will be unveiled to a global audience next year.
“It was important for us not only to put the spotlight on our products but also on the stories that are inseparably linked to them. With this exciting new image campaign, we have succeeded in translating this aspect of our culture into images,” says IWC CEO Georges Kern. “It illustrates our six product families and, at the same time, underscores our ongoing commitment in the field of corporate social responsibility.”
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As part of the worldwide campaign, an image spot is now being screened at selected Swiss cinemas in Zurich and Geneva before it is shown on TV screens internationally next year.
The spot transports viewers into the worlds of pilots, divers, adventurers and pioneers: footage of breathtaking aerial acrobatics and yachts battling crushing waves on the open sea give way to underwater photography and the fascinating animal world of the Galapagos Islands. Karoline Huber, Director of Marketing & Communications at IWC, was captivated by their expressive force: “To create this campaign, we drew on a partnership that has proved its value time and time again. Working closely with the Jung von Matt advertising agency, we managed to reflect our brand identity and to provide a home for modern man and his dreams.”
The international image campaign invites viewers to plunge into the emotional stories that have sprung up around IWC.
