2008 witnessed the launch of “watchmaking’s free spirit”, the C1 Tourbillon Gravity that propelled Concord into a whole new era of bold innovation through a resolutely futuristic approach.

2011 now brings the introduction of a new raft of unique and provocative new models from the explosive C LAB series: the C1 Tourbillon POP Gravity collector’s edition, issued in a titanium case measuring 48.5 in diameter and 18.5 mm thick. These eye-catching variations on a resolutely nonconformist theme feature skeletonized dials topped by perforated grids in four vivid shades of blue, pink yellow or green anodized aluminum straight from the psychedelic POP art color palette.

These vibrant dials highlight the original aesthetics and breakthrough technology of the C1 Tourbillon Gravity and its range of unmistakable signature characteristics. The tourbillon uniquely disconnected from the case asserts the independent spirit of this resolutely unconventional mode[l. The unusual and equally “rebellious” seconds indication also breaks out of the dial and appears fixed to the lower tourbillon bridge.

The flyback chronograph function opts to ignore seconds and instead display hours and minutes for enhanced readability. And finally, the power reserve indication is complemented by a trust index display indicating the amplitude of the balance and thus enabling the user to maintain perfect accuracy through controlled winding.

Framing these decidedly iconoclastic displays is Concord’s trademark exceptionally sturdy and shock-resistant case with its protective ring and decorative elements straddling the bezel and protecting the ultra-thick sapphire crystal.

Through these eloquent tributes to POP art – the medium that challenged traditions and broke down barriers between fine art and mass culture by removing material from its context or combining it with other objects – Concord powerfully affirms its own commitment to pursuing a daring and experimental vision of watchmaking combining the finest advances in technology and engineering.

www.concord.ch