Enjoying a powerful presence and rapid rise in the social networks, Baume & Mercier has kicked off a very special celebration of the holidays by inviting the brand’s entire Facebook® community to share moments filled with delightful surprises.
For twenty-four days, Baume & Mercier will be connecting with its many fans on Facebook®. Starting December 1st, twenty-four stars will appear, day by day, in the skies of the Hamptons. Each new day will be bursting with surprises, gifts, or fascinating details about the heritage, savoir-faire, and collections of the Maison d’Horlogerie.
Developing an ever-closer relationship with our fans… “Our goal is to further strengthen the relationship we have with our fans, one of listening and sharing. This operation is also for the company, as it’s a great way to thank everyone for their continuing commitment to Baume & Mercier, and to celebrate the holiday season with them. Lastly, I hope this new operation will be our chance to attract new fans who want to know even more about our brand and company,” says Alain Zimmermann, Baume & Mercier CEO.
Two hundred thousand Baume & Mercier fans around the world can’t be wrong and, through social networks like Facebook®, they passionately share their anecdotes and experiences of receiving their watches, so often as priceless keepsakes commemorating a special event in their lives.
Baume & Mercier, attuned to its role in the emotional lives of its clients, stands true to its ethos of affordable luxury. The watchmaker provides everyone access to a lifestyle that is built on the value of shared moments, as echoed in the words of the brand: “Life is about moments.”
