www.worldwatchweb.com - Patek Philippe is extending its successful institutional print advertising campaign to digital media. The institutional print campaign runs alongside the world-renowned corporate “Generations” product campaign and reinforces the Patek Philippe core brand values: family heritage, highest level of craftsmanship, and constant innovation.
The six themes currently active are “Patek Philippe Seal”, “Acoustics”, “1200 Steps”, “Restoration”, and the recently released “Creation” and “Ladies First”.
The digital activity will bring to life the institutional campaign in the form of a series of themed microsites with content tailored to suit the most inquisitive palates from the watch amateur to the collector.
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| The Patek Philippe Institutional microsite |
The first chapter of the digital campaign starts with the “Acoustics” theme and uses the headline from the current print campaign: “Of course, the acoustics of all minute repeaters have to be tested. In our family-owned watch company, the President does it.” The accompanying “Acoustics” microsite brings to life the extraordinary collection of Patek Philippe minute repeaters and describes the meticulous testing process and the family involvement in the quest for the perfect sound. It also features a “real-time chiming” function and an exclusive in-depth interview with Thierry Stern, President of Patek Philippe, about the exceptional nature of these timepieces.
The microsite will be supported with on-line advertising banners and bespoke QR codes in print which link directly to the microsite in English and German. The advertising campaign launches in December in the UK, Germany and the USA, as well as on a selection of international media sites.
The institutional “Acoustics” microsite can be found here.
