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SIHH report day 4: Baume & Mercier and Ralph Lauren

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January 2012


With the media presentations now complete, activity at the SIHH turns to customers and suppliers of the brands present. We therefore take the opportunity to look back over the past few days and bring you some of the latest latest models from the exhibiting brands.

Furthermore, Europa Star’s partner, the Digital Luxury Group, today published the results of their annual survey of the 15 haute horlogerie brands that are part of their WorldWatchReportTM, which will be presented in full at Baselworld. Click here to see our earlier article from today.

Baume & Mercier’s successful relaunch last year created a new “seaside living” image for the brand which is now being reflected in its product designs. The latest models in the ladies’ Linea collection reflect this with colourful straps that are also perfectly suited to the summer season.

SIHH report day 4: Baume & Mercier and Ralph Lauren
The Baume & Mercier Linea collection

Ralph Lauren introduces a new model in its Stirrup collection that features an intricately worked interlinked gold bracelet, whose links have been individually crafted to ensure that it sits perfectly on the wrist. It is fitted with the RL430 calibre made by Piaget for Ralph Lauren.

SIHH report day 4: Baume & Mercier and Ralph Lauren
The Ralph Lauren Stirrup watch with gold link bracelet