Physical vapour deposition (PVD) has become widespread for coating metals to create a matte or black look that has been fashionable in recent years.
Swatch now introduces a new collection of Irony Chrono models on which the PVD coating is gold. Could this signal a new trend for gilt-style watches with the harder and more resistant PVD coating being the perfect antidote to the gold-plated models that appear to have been consigned to the history books?
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| The new golden Swatch Irony Chrono collection |
The case, bezel and bracelet of each of the three new models are in 316L stainless steel with a brushed gold PVD coating for an understated look.
Each model has a different-coloured dial (black, gold or green) with gilt chronograph counters and small seconds counter, as well as a tachymetre scale on the gilt flange.
Let’s see how other fashion brands react to this new look…
