IWC Schaffhausen is proud to announce a new global partnership with Mercedes AMG Petronas. The Swiss watch manufacturer embarks on a three-year term as Official Engineering Partner of the Formula One team, beginning in January 2013.
Commenting on the role as Official Engineering Partner, Georges Kern, CEO of IWC Schaffhausen, explains: “The partnership with Mercedes AMG Petronas will enable us to share our passion for high-level engineering, our quest for ultimate perfection and our aim for top performance with a global audience. We look forward to being part of Formula One.”
Nick Fry, CEO of Mercedes AMG Petronas, mirrors Georges Kern’s sentiments: “It is a privilege to find another company that espouses the same principles, with the same insistence on absolute perfection, as our own. We firmly believe that the partnership with IWC Schaffhausen will be enormously beneficial to us both.”
Mercedes AMG Petronas Team Principal Ross Brawn emphasizes the advances in engineering made by Formula One in the past few years: “It is widely recognized that motorsport serves as a testing ground for technologies that ultimately benefit us all. As the pinnacle of global motorsport, Formula One is at the forefront of such development, and that leading role is set to continue in the years ahead.”