Inhorgenta Munich – the biggest German trade show for jewellery and watches – has seen strong interest from exhibitors for its jubilee year in 2013. For its 40th edition, the show has already received advanced applications from 873 exhibitors, representing an increase of over 17 per cent compared with the same period in 2012. This means that a total of 30,847 m² has already been allocated, some 210 days before the show.

“We are very satisfied with the initial response and the numbers”, emphasised Renate Wittgenstein, Product Manager of Inhorgenta Munich. “The application figures for 2013 show us that we are on the right track with the new concept.” Based on the initial application figures, Inhorgenta Munich expects an increased number of exhibitors, especially in the lifestyle area. A number of new exhibitors from different market segments will present their collections to the international audience from the trade, especially from abroad and Italy in particular.

Aside from a fresh, high-quality interior for the halls, there will be a restructuring of the trade show segments. “Hall B1 – Premium Jewellery – is getting a new concept, just like the Designers’ Hall C2,” explains Renate Wittgenstein. “The increasing importance of the Lifestyle area has also inspired us to dedicate a visionary hall concept to this industry trend. It’s conceivable that trend-setters and established lifestyle brands will have their very own platform. So all in all, Inhorgenta Munich is positioning itself as a guide for the future. I am confident that with this conceptual reorientation, we are offering our exhibitors the perfect setting for good business.”