Tissot has been named Official Timekeeper of the 17th Asian Games Incheon, which will take place from September 19 to the October 4, 2014, in and around Incheon Metropolitan City in the Republic of Korea.

The Asian Games are held every four years and bring together 13,000 athletes from 45 countries at a multi-sport event that features traditional Asian sports in addition to the more familiar athletics disciplines.

Kim Young-Soo, President of the Incheon Asian Games Organizing Committee (IAGOC) said, “To provide all these various disciplines with utmost precision timing, we could not have chosen a better partner than Tissot, a brand with a great heritage in sports. Tissot offers a tailored approach to each and every individual challenge, which is ideal for an event like the Asian Games, in which such a broad variety of sports are represented. We are proud to have an experienced timekeeper by our side offering state-of-the-art timing and the latest technologies in that field.”

Kim Young-Soo, left, and François Thiébaud, right

Tissot President, François Thiébaud stated “The Asian Games reflect the Tissot spirit perfectly by its diversity and the incredible dynamism it projects. We are proud to be able to demonstrate our skills at such an incredible event, which allows us to showcase our abilities in many different ways. It also allows us to prove ourselves as timekeeping requires the most accurate measurement and further confirms the quality of our watches. We have already provided the Asian Games with our services before so we know and have what it takes. However, we strive to bring even more precision and innovation on every occasion, and to keep improving this essential element, which plays a leading role in the success of the Games, as we do with all our watches. “Innovators by tradition” is our motto and we stand by it.”