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IWC Schaffhausen Unveils New Flagship Boutique in Beijing

November 2012


“Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage to a new level,” explained IWC CEO Georges Kern. “We are proud to celebrate this occasion with our distinguished guests and to honor the importance of the Chinese market with an exclusive timepiece”. Parkview Green, a new mall in the heart of Beijing’s central business district, is setting new standards in both form and function with the use of innovative environmental technologies, enabling, among other achievements, the establishment of a microclimate beyond the influence of Beijing’s extreme seasonal climates.

General view during the IWC Flagship Boutique Opening on November 22, 2012 in Beijing, China
General view during the IWC Flagship Boutique Opening on November 22, 2012 in Beijing, China

IWC invited 200 guests to join them at Parkview Green for the boutique’s grand opening event. For the inauguration, guests gathered on the bridge in front of the fully covered Flagship Boutique to learn more about IWC’s milestones of innovation, an exhibition featuring ten watches from the years 1874 to 2000.

The architecture of IWC’s third Flagship Boutique is just as exceptional as its surroundings. The facade of the approximately 300 squaremeter, bi-level glass cube is an eye-catcher in its own right. A brainchild of in-house designers and architects, the signature interior reflects the luxurious ambience of IWC’s collection. Fitted out with sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant atmosphere that invites customers to explore the six fascinating watch families along with boutique-exclusive editions, and the IWC Collection, only available in Flagship Boutiques, and made up of innovative, hand-picked items and accessories as exquisite and outstanding as the watches themselves.

(L to R) Artist Wang Lu Yan, flim director Wang Xiao Shuai, Actor Alec Su, Managing Director of IWC China Dennis Lee, actress Zhu Zhu, CEO of IWC Georges Kern, actress Tang Wei, Managing Director of IWC Asia Pacific Benoit de Clerck and Olympic gold medalist Chen Yibing pose for photographs during the IWC Flagship Boutique Opening
(L to R) Artist Wang Lu Yan, flim director Wang Xiao Shuai, Actor Alec Su, Managing Director of IWC China Dennis Lee, actress Zhu Zhu, CEO of IWC Georges Kern, actress Tang Wei, Managing Director of IWC Asia Pacific Benoit de Clerck and Olympic gold medalist Chen Yibing pose for photographs during the IWC Flagship Boutique Opening

In addition to its one-of-a-kind environment, the IWC Flagship Boutique Beijing – which is the second Flagship Boutique in Asia – features a world premiere – and not only for aficionados of Haute Horlogerie: a room dedicated to a star IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky in IWC’s history, the Portuguese Sidérale Scafusia. The pinnacle of mechanical and engineering skills in the art of astronomical timekeeping today combines over 500 components, from the patented constant-force tourbillon escapement to the wheel train, culminating in the display of solar and sidereal time, twilight, sunrise, and sunset, and the constantly changing view of the visible stars and constellations from the customer’s own horizon.

To mark the special occasion, IWC created a Portuguese Sidérale Scafusia with a celestial chart on the case back showing the Forbidden City’s horizon. The new Flagship Boutique will be home to this masterpiece, which reflects IWC’s founding principles: creating innovative watches with technologies ahead of their time, while always respecting sustainability and heritage.

Boutique Address

IWC Flagship Boutique

L1–014, L2–013

No. 9, Dongdaqiao Road

Chaoyang Dist., Beijing

Tel. +86 (0)10 8562 1225

E-mail btq-bjpvg@iwc.com

Source: image.net by Getty Images for IWC Schaffhausen