Tudor, the prestigious Swiss sporting watch brand, has become the Timing Partner of the FIA (Fédération Internationale de l’Automobile) World Endurance Championship (WEC) and will thus be seen at the most famous event in this championship, the 24 Hours of Le Mans.

Brand director Philippe Peverelli commented: “TUDOR is very happy to communicate its passion for motor sports through the WEC, a legend in endurance racing. This technological showcase represents what drives us forward everyday: our commitment to quality and our passion for performance.”

The FIA World Endurance Championship comprises eight races over its 2013 calendar, all lasting six hours (with the exception of the legendary 24 Hours of Le Mans) and visits circuits rooted in motorsport legend, such as Silverstone in the United Kingdom and Spa-Francorchamps in Belgium, as well as up and coming venues such as the Circuit of the Americas in Austin, Texas, which hosted its first Formula 1 Grand Prix last year.

Pierre Fillon, President of Automobile Club de l’Ouest (ACO), left, and Philippe Peverelli, Managing Director of Montres Tudor SA.

Launched in June 2011 by the FIA and the ACO (Automobile Club de l’Ouest), the WEC perpetuates the historical links with the World Championship for Makes in the 1950s, 60s and 70s, the World Endurance Championship Group C in the 1980s and the World Sportscar Championship in the 1990s. The involvement of some of the world’s biggest names in motor racing in the event only adds to its prestige.

GRANTOUR FLYBACK by Tudor

It is with this same spirit of performance that, for decades, Tudor has been creating chronographs known for their remarkable technical superiority and extreme reliability. The passion for performance that unites the WEC and Tudor is the same as the driving force that connects the brand to Porsche Motorsport and to legendary Italian motorcycle brand Ducati, as Timing Partner.