Swiss watchmaker JeanRichard has launched a partnership with heroic icon in aviation Captain Chesley “Sully” Sullenberger. Guests joined Bruno Grande, COO of JeanRichard, in celebratory cocktails in Le Bain followed by an exclusive dinner at the hotel’s High Line Room.

JeanRichard’s partnership with Captain Sully is founded on the authentic synergy between the brand’s core philosophy and dedication to those driven to do extraordinary things. While on one hand people will say that time is money, JeanRichard says that time is the art of living, a philosophy of life.

Bruno Grande, COO of JeanRichard (left) and Sully Sullenberger

“Sully is not only an individual with profoundly admirable qualities under pressure, as we saw in 2009 with his emergency landing on the Hudson,” said Grande. “He is also one who has channelled it towards the improvement and encouragement of aviation safety and knowledge of this art. We are very proud to have him as a part of the JeanRichard family and look forward to continued success together”.

“JeanRichard’s Philosophy of Life truly speaks to me,” said Sully. “The beauty of the watches, the passions of its artisans and managers, and even more importantly their idea of working together on projects that are close to my heart and spirit made me happy to join the JeanRichard flight”.

As part of the partnership, JeanRichard will be publishing “Sully’s Blog” on the brand’s website. Sully’s first chronicle is already online here.