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Lotus F1 Team keeps time with Richard Mille

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May 2013


Even though the 2013 Formula 1 season is well under way, the carrousel of watch sponsors continues to turn. The latest announcement comes from Richard Mille, whose logo could be seen on the Lotus E21 car at last weekend’s Spanish Grand Prix.

Richard Mille replaces TW Steel (official watch of Force India for the 2013 season) as the watch brand of choice for the Lotus F1 team in a two-year deal. “Many people know the high degree of technical expertise, innovation and sophistication that one can find in Richard Mille watches,” said Richard Mille of the deal, “and no outfit could be better suited to our brand values than Lotus F1 team. This mutual love for exemplary technique and refinement represents an asset for a strong and constructive partnership.”

Richard Mille now featured on the E21 Lotus F1 car
Richard Mille now featured on the E21 Lotus F1 car

In Lotus’s first outing with the Richard Mille name on the car last weekend on the Circuit de Catalunya in Barcelona, Kimi Räikkönen took second place, splitting the two Ferraris of Fernando Alonso and Felipe Massa, who is also an ambassador for Richard Mille.

The Lotus F1 Team Principal, Eric Boullier, welcomed the new partner. “The 2013 season has seen the Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognised in our off-track endeavours with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”